A person walks in to the store, browses through products and shelves, covers items, inspects, considers the costs, chooses an item and takes it for the cash register to spend. Now if you want to sell your products online, then your site has to be enabled for e-commerce, that you have to have these features:
- You should provide a good amount of content and product description like sizes, dimensions, colors and comparisons with other similar products. It must allow the customer to decide on a product or service, get yourself a clear pricing and shipping costs around the product, complete the transaction and get an order number, and/or invoice confirmation via email. Let your customer to choose a shipping method.
- You must tell the customer when the item is within stock or delivered against order. Ideally, you have to have an email contact or live help in the event the customer features a question. Most importantly you have to respond immediately! In order to provide your own live chat and service-desk services on your website, specialized softwares are around for purchase.
- Be sure your customer satisfaction links are large and clearly marked, so that your client won’t have to dig around to find information.
- Provide an ‘About us’ section or a section regarding your policies. If you have privacy statements and customer happiness policies, your customer will feel better about shopping inside your store.
- You want to possess customer quotes and references about the storefront page, as well, to allow your potential customer realize that other people are happy with your service.
- Provide an FAQ with information regarding your return-back policies, guarantees, shipping prices and rates if any.
- If you are so inclined, it is possible to give a print catalogue in the event the customer prefers to order one from your storefront and shop in the privacy of their homes.
- Do not annoy your visitors by presenting products which are marked ‘sold’ or pages that say ‘under construction’ or ‘coming soon’.
- Do add new content frequently, so your returning customers won’t be bored by seeing the identical products they saw four months ago.
- If your site has got to start dating ? tag or has current references, be careful to change these references frequently which means you don’t give the perception that nobody is attending or reading your internet site.